Advertising guidelines

1. General principles and guidelines

New European Strategies is committed to impartial and independent journalism. Accepting funding for advertising or sponsored content allows New European Strategies to expand its coverage of global events in accordance with the Trust Principles.

The following guidelines apply to all advertising and explain how New European Strategies protects our journalistic integrity and the trust of our readers and customers when working with advertisers and sponsors:

    • No advertiser relationship or advertising contract can violate New European Strategies’ strict adherence to the Trust Principles, which require independence, integrity and freedom from bias.
    • New European Strategies editorial staff:
        • Should not create, edit, influence or otherwise contribute to the production of advertisements for the client.
        • They must not appear in client advertisement
    •  Ads must be clearly distinguishable from content created by New European Strategies’ editorial team:
        • If necessary, the ad should be labeled “Advertisement” (or equivalent).
    • Advertisers are fully responsible for the content of their ads:
    • They must ensure compliance with applicable laws, regulations and guidelines.
    • The content of advertisements must not be false or misleading.
    • Advertisements should not reflect the views of New European Strategies or its editorial team.
      New European Strategies reserves the right to reject or remove an advertisement if:
    • The advertisement is inaccurate or misleading.
        • The advertisement may damage New European Strategies’ reputation.

2. Display advertising guidelines

    • Advertisers must accept New European Strategies’ advertising terms and conditions.
    • Advertisers must confirm in writing that they have the right to use the intellectual property of third parties, such as trademarks, copyrights, graphics, music, etc., and that they have obtained all necessary consents, including the right to use a person’s name, image or likeness.
    • New European Strategies’ trademarks may not be used in third-party advertisements without New European Strategies’ prior written consent.
    • Advertisements must comply with all New European Strategies technical and creative specifications.
    • New European Strategies does not accept advertisements containing images or text that promote prejudice or discrimination based on race, national origin, religion, disability, gender, age or sexual orientation.

3. Sponsored advertising guidelines

Sponsorship means that a third party funds all or part of New European Strategies‘ editorial content or New European Strategies Plus material, such as events or content on NewEuropeanStrategies.com, to promote the sponsor.

The following guidelines apply to content created independently by New European Strategies‘ editorial department, but funded in whole or in part by the paying sponsor:

    • Sponsorship of editorial content and events should be approved by the editor-in-chief or his/her designee, who will decide whether sponsorship is permissible based on the guidelines below.
    • Accepting funding from sponsors to create editorially independent content may allow New European Strategies to enrich our news collection, expand our offerings to readers and clients, or explore previously covered topics in new ways or with more in-depth analysis.
    • New European Strategies may accept funding from sponsors if the content would have been created even without such funding because it is relevant to the news.
    • New European Strategies may agree to accept funding for content if New European Strategies’ editorial leadership, including the editor-in-chief, is satisfied that the sponsorship agreement complies with editorial standards and Trust Principles.
    • Sponsored content should be editorially independent and as valuable, unbiased and credible as all other New European Strategies content. This means that:
        • At the outset of the sponsorship agreement, New European Strategies and the sponsor may agree on general subject areas to cover.
        • The sponsor may suggest more specific topics to cover, but New European Strategies is not obligated to adopt the sponsor’s ideas and should only do so if, in the discretion of New European Strategies’ editorial staff, the topics are news-relevant and relevant to our readers.
        • New European Strategies journalists, or journalists acting at the direction of New European Strategies’ editorial staff, should gather facts and information and create and edit content without the sponsor’s input or influence, following the same standards that apply to other New European Strategies content.
        • New European Strategies should not share content with sponsors prior to publication.

The following guidelines apply to content created by New European Strategies Plus on behalf of the sponsor:

      • Content created by New European Strategies Plus should be attributed to New European Strategies Plus, which should be described as the content marketing unit within New European Strategies.
      • There should be no suggestion that the content is affiliated with or created by the New European Strategies editorial team.

4. Privacy: cookies and interest-based advertising

4.1. Collection and sharing of data

The collection of personal information and the use of cookies and tracking technologies must comply with New European Strategies‘ Privacy Policy and New European Strategies‘ Cookies and Interest-Based Advertising Policy. Among the key principles of these policies are:

      • New European Strategies and our advertisers should have a lawful basis for collecting personal data and collect only the minimum amount of data necessary to achieve the specified purposes. In this context, cookie IDs, IP addresses and other identifiers should be treated as personal data.
      • The collection or use of special categories of data (such as age, location, race, political views, etc.) must be approved in advance by New European Strategies‘ Privacy Team.
      • New European Strategies and our advertisers should have a process in place to respond quickly to requests from data subjects to access their data, delete their data, or opt out or sell their data.

4.2. Cookies and other data collection technologies

Advertisers must obtain New European Strategies’ prior written consent to install cookies on users’ devices or to use pixels, web beacons or other data-collecting technologies. These mechanisms must be added to New European Strategies’ consent management tool.

If local laws require individual user consent, such consent must be obtained in advance. Neither New European Strategies nor our advertisers may use any tools to circumvent user controls or the requirement to obtain prior explicit consent.

Cookies, other data collection technologies and the data derived from them may only be used by advertisers in connection with advertising. Any deviation from this rule for a particular advertiser must be included in a written agreement with the advertiser, which has been approved in advance by New European Strategies’ Privacy Team.

4.3. Personalization based on context

Ads can be sold on a keyword basis to appear in specific content on the New European Strategies website, but advertisers cannot intentionally advertise directly next to articles about themselves.

4.4. Interest-based personalized advertising

Interest-based advertising, also known as “targeted advertising,” “personalized advertising” and “behavioral advertising,” typically refers to personalized and/or targeted ads that are displayed based on a user’s browsing history, user profiles and other information collected by New European Strategies, our advertisers and their partners.

Advertisers must ensure that interest-based advertising complies with New European Strategies’ policies (including the procedures set forth in New European Strategies’ Privacy Policy and Cookies and Interest-Based Advertising Policy), as well as industry best practices.

5. Labeling rules for sponsored content

The following guidelines define the labeling language that should be used to identify different types of advertising on New European Strategies’ platforms.

Display advertising:

      • Advertisements should be clearly distinguishable from editorial content and transparent to the user.
      • Ads should not have the same look and style as New European Strategies’ news articles to avoid misleading users.
      • Native ads should be labeled “ADVERTISING” (or equivalent term) at the top of the ad. If additional distinction from editorial content is needed, a border or advertiser logo should be added.
      • New European Strategies may require a disclaimer to clearly distinguish the ad from editorial content.

Sponsored content of an independent editorial nature

    • Content:
        • “Sponsors are not involved in the creation of this or any other New European Strategies editorial content.”
    • Events:
        • “This event was sponsored/sponsored in part by [Brand X]. It was independently produced by the New European Strategies editorial team.”
          Promotion/use on
    • New European Strategies social media:
        • “Sponsored by …”

Content created by New European Strategies Plus for the sponsor:

      • On the New European Strategies website:
          • No references to New European Strategies other than New European Strategies Plus.
          • Display of sponsor logo.
          • Use of the label: “This [article/material] was produced for [Brand Name] by New European Strategies Plus, the content marketing unit of New European Strategies.”
      • Promotion on social media by New European Strategies Plus:
          • “Created by New European Strategies Plus for [Brand Name].”
      • On the brand’s website or platform:
          • Should include a reference to New European Strategies Plus with the caption:
            “This content was produced for [Brand Name] by New European Strategies Plus, the content marketing unit of New European Strategies.”
      • Sponsored event
          • “Prepared for [Brand Name] by New European Strategies Plus, the content marketing unit within New European Strategies.”
      • Promotion or use of a sponsored event on New European Strategies Plus social media:
          • “Created by New European Strategies Plus for [Brand Name].”

6. Rules restricting content and advertising

It is the advertiser’s responsibility to ensure that the advertisement complies with all applicable laws, regulations, guidelines and industry standards and that it is not false or misleading.

New European Strategies may accept the following categories of advertising under certain circumstances:

POLITICS

New European Strategies accepts public policy ads, government and government agency ads, as well as ads promoting ideas, political party ads or candidates. Ads promoting ideas, political parties and candidates must not contain false or misleading information and should not give the impression that New European Strategies is biased against one candidate or policy. They must be clearly labeled in accordance with the rules described above in the Sponsored Content Labeling Policy.

All ads promoting ideas, political parties and candidates should be reviewed by the Ethics and Standards Editor and the New European Strategies Professional Manager.

In the case of political ads, whether for candidates or promoting a particular policy, all ads must include the name of the organization funding the ad, e.g., “Paid for by [organization name].”

HAZARD

New European Strategies accepts advertisements for betting, lotteries or gambling as long as they are legal. It is the responsibility of the advertiser to ensure that all advertisements comply with applicable laws, regulations and guidelines.

ALCOHOL

New European Strategies accepts advertisements for alcoholic beverages as long as they are legal. It is the responsibility of the advertiser to ensure that all advertisements comply with applicable laws, regulations and guidelines.

PRESCRIPTION DRUGS, DIETARY DRUGS, DIETARY SUPPLEMENTS AND OTHER HEALTH PRODUCTS

New European Strategies accepts advertisements for prescription drugs, diet drugs, diet programs and other health products. It is the responsibility of the advertiser to ensure that advertisements to consumers comply with applicable laws and regulations, such as the FDA’s direct-to-consumer (DTC) advertising guidelines in the United States.

New European Strategies may not accept the following advertising categories:

    • TOBACCO
      New European Strategies does not accept advertising for tobacco brands or tobacco products.
    • FIREARMS AND OTHER WEAPONS
      New European Strategies does not accept advertising for firearms or other weapons.
    • RELIGION
      New European Strategies does not accept advertising from religious organizations.
    • OBSCENE OR PORNOGRAPHIC CONTENT
      New European Strategies does not accept advertising that, in its sole discretion, contains erotic, obscene or primarily sexual content or purpose.

 

New European Strategies reserves the right to reject any advertisement at its sole discretion.